👋 Welcome — I’m Hailu Kidane
Strategic Communicator | Trainer | Digital Content Creator | Video Editor
I’m not just a content creator—I’m a communicator with purpose. Based in Addis Ababa, Ethiopia, I specialize in telling powerful stories through visuals, training, and digital platforms. My work sits at the intersection of education, media, design, and advocacy, inspired by a deep belief in equity, self-expression, and transformation through communication.
My Academic Foundation
I hold a Bachelor of Arts in Public Relations and Strategic Communication from Addis Ababa University, graduating with distinction. My academic journey built a strong foundation in:
- Strategic media planning and campaign development
- Conflict-sensitive communication and public diplomacy
- Branding, digital communication, and audience analysis
- Intercultural dialogue and community engagement
These tools shaped not only my knowledge but my mission: to communicate with clarity, authenticity, and impact.
What I Do — My Professional Roles
Trainer & Educator
My work as a trainer is rooted in purpose—empowering others through education and mentorship. I believe in fostering growth and unlocking potential through accessible and impactful learning experiences.
Trainer – Kepler NGO
Trained over 60+ refugee and host-community youth in scholarship preparation and digital literacy, with many winning local and international scholarships.
English Language Teacher – Super Miracle Academy
Taught English in a school that primarily used Amharic, developing adaptive strategies to help students transition across languages with confidence and fluency.
Digital Marketing Instructor – Jupiter Institute of Technology
Instructed students on the essentials of digital branding, social media strategy, and effective online engagement tools, preparing them for the digital landscape.
Through these roles, I’ve discovered the joy and responsibility of mentorship, non-formal education, and building bridges through knowledge, fostering a community of empowered learners.
Digital Content Creator & Social Media Strategist
In today’s fast-moving world, digital communication is power. I’ve helped organizations grow their brand and impact by crafting compelling narratives and optimizing their online presence.
Graphics Designer & Social Media Manager – Loza Nutritional Consultancy & Optimum Physiotherapy Clinic
Developed impactful health campaigns, engaging visuals, and informative videos for awareness. Successfully grew audience engagement and optimized multi-platform content strategies.
Visit WebsiteWork showcased on their official website.
Graphics & Web Designer + Social Media Manager – Sebez Systems
Designed cohesive branded content and managed comprehensive online communication strategies. Created intuitive UI-focused visuals and clear company explainer materials.
Visit WebsiteWork displayed on their official platform.
My focus isn’t just to “manage” social media—but to use it as a platform for building trust, educating communities, and fostering genuine connections.
Video Editor & Visual Storyteller
Video is where my storytelling truly comes alive. Whether for social media, internal promotion, or broadcast, I edit videos that move people, delivering compelling narratives with visual flair.
Video Editing – Sebez Systems, Loza Nutritional Consultancy, Optimum Physiotherapy
Created impactful brand videos, clear explainer content, authentic testimonial reels, and dynamic promotional visuals that resonated with target audiences.
Software Proficiency
Utilized Adobe Premiere Pro for high-resolution edits (for TV, screens), CapCut & Canva for social media-specific visuals, and light After Effects for animation and transitions.
My goal is always the same: transform raw footage into stories that inspire, inform, and drive action, ensuring every frame serves a purpose.
Skills At a Glance
Video Editing
Premiere Pro, CapCut, After Effects (basic), Canva Video
Graphic Design
Adobe Photoshop, Illustrator, Canva
Web Design (Visual)
Front-end concepts, landing page layout, Figma
Social Media Strategy
Meta Business Suite, Instagram, LinkedIn, YouTube
Training & Teaching
Scholarship prep, digital literacy, English as a second language
Content Creation
Writing, brand messaging, campaign strategy
Languages
Fluent in Amharic, Oromo, and English (C1–C2)
Why I Do What I Do
Growing up in Addis Ababa, I often asked deep questions—about truth, fairness, creativity, and purpose. I’ve since discovered that communication is more than talking; it's about bridging gaps between people, values, and possibilities. From classrooms to clinics, from NGOs to media companies, I’ve learned that every person, every project, and every brand has a story—and I’m here to help tell it.
In a world overwhelmed by noise, I strive to create clarity and beauty through my work. My hobbies—reading about social change, writing creative stories, and watching meaningful films—shape how I approach every project with empathy, curiosity, and care.
"Communication is the bridge between confusion and clarity."
Recent Frontend Website Projects
Bridge International College Website
A fully responsive, multi-page educational website for Bridge International College. Features a video hero, program listings, academic schedules, admission details, campus map, and contact form.
- Bootstrap 5 & Custom CSS
- Embedded Google Map
- Dynamic tabbed schedule section
- Optimized for desktop & mobile
E-commerce Store UI
A clean and modern e-commerce user interface focused on seamless shopping. Includes product listings, cart, and responsive checkout.
- Custom HTML & CSS
- Responsive Design
- Interactive Elements
Personal Blog Template
A minimalist blog template with a focus on readability and user experience. Features a responsive layout and clean typography.
- HTML5 & CSS3
- Clean & Modern UI
- Mobile-first Approach
Ready to Bring Your Vision to Life?
Whether you're a brand, a nonprofit, a startup, or an individual with a bold idea—I'm here to help you tell your story with purpose and impact.